Find wildlife stars of John Lewis Christmas advert in your Gwent garden

Friday 18th November 2016

GWT is encouraging everyone to have a wildlife encounter this winter.Copyright of Danny Green/2020Vision

John Lewis donates to 47 wildlife trusts including GWT

Gwent Wildlife Trust encourages you to look out for the cast of wild creatures used in this year’s John Lewis Christmas campaign. John Lewis has chosen The Wildlife Trusts (TWT) as its charity partner for this year’s advert highlighting the joy of British wildlife today. The 2016 advert celebrates - with sparkle and a flash of magic - the joy of encountering wildlife in a garden including a fox, badger, squirrel and hedgehog. The GWT website also provides tips this Christmas on how to entice more of these wildlife visitors to your garden.

GWT is just one of the 47 wildlife trusts across the country that will benefit from 10% of the sale of soft toys from the campaign this Christmas. Ian Rappel, CEO of Gwent Wildlife Trust said, “It’s great that this ad is drawing attention to British wildlife this winter. Particularly the hedgehog as there has been a rapid decline in numbers over the past decade in Gwent. We hope the ad will inspire people to take simple steps to give the hedgehog a helping hand in their garden.” A share of the funds will help GWT to engage children with nature – from wildlife action packs, activity booklets to wildlife resources for teachers. Thousands of children in Gwent visit GWT reserves each year to learn about our wonderful Welsh wildlife and proceeds from the plush toy sales will be a welcome boost to create that special connection with nature.

Chief Executive of The Wildlife Trusts, Stephanie Hilborne OBE, says:
“The Wildlife Trusts believe that everyone should have the opportunity to experience the joy of nature and wild places in their daily lives. That’s why we’re delighted that John Lewis has put some of our most endearing wild animals at the centre of their magical advert and made The Wildlife Trusts their charity of choice this Christmas. With this support we will be able to inspire thousands more children about the wonders of the natural world.”

GWT recognises the growing evidence of how contact with the natural world benefits our health and sense of wellbeing. Year-round, the trust guides people through the Gwent outdoors, with talks, walks and school visits. It is well-known that time spent outdoors in nature can be good for children: it can make them happier, healthier and more creative; for some it can have a life-changing impact.*

Find out how to be a little wilder this Christmas here
• Download our Wild Winter guide of nature activities and wildlife information!
• Find out how to help UK wildlife this winter!
• Be inspired to have a wildlife experience this winter!
• Learn more about that adventurous cast of wild characters in the advert!